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Give them a reason to keep coming back It’s a well proven sales technique. Give people something for free and you will have their interest. It immediately builds trust, and that’s and important step to building and maintaining your customer base. An example of this is when companies give away pens, calendars or fridge magnets – you feel good about them because they gave you something. We can apply this same principle to your web site. For example, a carpet cleaning company can provide cleaning and carpet care tips on the web site. Or perhaps an office products store could provide a free vacation planner for people to download. The Internet is all about information. You have lots of information to share with people. You’re an expert in your respected field and people will come to you for your knowledge and experience. If you provide a page with answers to frequently asked questions you have encountered in your business, you will be providing a free service to the users of your web site. And best of all they will come back again, build trust and become a customer. Great ideas for useful free tools can be items such as calculators or templates for documents . You will often see mortgage or loan calculators on real estate agent sites or automotive sites. We offer a paint visualizer program for paint professionals to use on their web sites. Many have taken advantage of this Java™ applet to add to their web site. We can build any type of "cool" tool for your specific needs to help make your web site more functional and stand out. It will keep people coming back to use the tool, they will bookmark it and pass it along to their friends. For more information on what custom programming we can do for you, see our software development section. You do not have to just utilize a custom tool for you site, remember that people surf the Internet to gather information. If you can provide free helpful information that will help them , you will also build trust and they will see your site as a reliable source. Writing articles and sharing knowledge >> |
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