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Need quicker results? Try paid methods. All of the free web site promotion methods we outlined are proven to be effective, but over time. We suggest you try the free promotional concepts before resorting to the methods that cost money. However, if your site is strictly an ecommerce site that requires immediate return on investment, then you should consider these methods and consider them advertising expenses. Also remember the design concepts we covered, because even if you get traffic to your site from ads, if you have a poorly designed site you have have little or no return on investment for your ads. Paid inclusion Not all search engines are free, although many have an "add your site" option they do not guarantee that you will get listed at all. But if you pay them, then they will list you for sure. Usually the more you pay the higher your placement. Some of the sites will include your web site in exchange for a fee. Some may be a one time cost and other charge you on an annual basis. Not really worth it in our opinion, because since 90% of Internet users use one of the big three search engines, and they will list you for free. But sometimes it can be worth while if you need to be listed in an industry specific search engine. Check the site demographics and reach before paying to be a part of it. Pay per click advertising This is an effective way of getting targeted traffic to your web site. Lots of places offer pay per click, probably the most common one is Google's adsense. They display an ad to your web site but you only pay them if someone clicks on it. Most of these pay per click ads use targeted keywords that you purchase. For example, you could buy the keywords "dog food" and each time a user of the search engine typed in that phrase, your ad would appear. You only pay if someone clicks the ad and comes to your web site. It can be a very efficient method of getting targeted traffic to you site. Professional SEO services A new and growing industry has emerged on the Internet over that past couple of years, the SEO specialists. They take all of the free concepts we listed here and apply them to your web site and charge you a fee to do it. As with everything, buyer beware. Some aggressive methods may be seen as spamming the search engines a few months down the road and you could end up being blacklisted. Good effective SEO methods require time to build on, the bad ones often provide fast results but what good is that if you get removed altogether from the search engines listings? If anyone tells you they can guarantee a top position on Google for instance, they are deceiving you. No one can guarantee that, Google is the only force in control of Google does - so right there you should have your guard up. But there are companies that will help you by making sure you employ the methods we outlined as effectively as possible. It really depends if you have the time to dedicate to it, or you want to source it out. As a client of PixelGems, you know we have taken all of the methods and will continue to enhance and work on your web site with our hosting and maintenance. |
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