The customers are out there. Make sure they find you.
Investing in a great website is the foundation of getting more customers, but it is only part of a successful online marketing strategy. Whether your business is strictly online based or a brick and mortar store front, consumers use search engines like Google, Bing or Yahoo to find products and services.
The days of yellow pages are over, and in fact now 94% of consumers now use search engines to find a local business. Make sure that you are in those search results, because your competitors are.